UWM says it will beat Rocket Mortgage as America’s largest mortgage lender by 2024

United Wholesale Mortgage Holdings Corp. sets a public deadline for which it announces it will overtake Rocket Companies Inc. to become the largest mortgage lender in the United States: 2024.

The three-year goal is ambitious, according to experts. It heats up the Pontiac-based lender’s long-running feud with Detroit-based rival Rocket Mortgage, who currently holds the title. UWM is # 4 behind PennyMac Financial Services Inc. in California and Wells Fargo & Co. in Iowa, according to trade publication Inside Mortgage Finance. Being # 1 has been a long-standing ambition of UWM CEO Mat Ishbia.